The infographic below will show you some simple things you can do in order to take your business digital. Follow the steps and your digital presence will increase, you will start building up some traffic to your website and if you learn more detail about each section your website could thrive. The text below the infographic is the same content featured in the infographic but for those who prefer to read.
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First, purchase a hosting package and your domain name, they are usually quite cheap for basic packages, you can use companies like Godaddy, Hostinger, 123 Reg, Hostgator and many more. Just Google hosting and domain and you will find many companies where you can purchase this. Next, you need to access your hosting control panel and install WordPress, there will be many articles and walkthroughs out there on how to install WordPress with the hosting you decide to use, just Google it. WordPress has thousands of free themes to choose from, most of them being responsive meaning they look perfect on mobile and tablet devices as well as desktop. You can customise your theme by heading over to appearance and choosing customise on your WordPress dashboard. Make use of Elementor page builder to build an elegant website and use other plugins such as Yoast for SEO. See the article on iTechfy for a step by step on how to build a great WordPress website. Type into Google, Google my business and create a free Google maps listing, this will help local customers find your website and business and help you start generating some local traffic, fill your profile with your logo, some images and all your business information. Create more traffic for your website by going on social media and creating pages, you can create a Facebook business page, add your website and start posting your offers in some Facebook groups.
Use Google Adwords to start a PPC campaign, you can run pay per clicks ads on Google search, across Google display network, shopping ads and Youtube ads using Google Adwords, see the article here on how to set up successful campaigns on Google. Create informative content to attract readers to your blog and gain you some additional traffic. You can also guest post on other blogs to share your information with audiences on different websites, if used correctly this will generate a lot of traffic and business for your website and will also contribute to your SEO. Making useful videos like “how-to” videos can help create good traction and traffic on social media and across your youtube channel. You can also use them for your paid Youtube campaigns meaning you can gain more traffic from good videos.
There are hundreds of business directories out there that can help get you to get some traffic if you use them correctly and include loads of business information and images you can gain some new customers from the use of directories like Yell and Yelp.com. And if they don’t generate traffic they are still great for the backlink. Google Analytics and Google search console allow you to gain insight into your audience, you can see who they are, and where they came from to land on your website. This will help you identify which online advertising is bringing traffic to your website. Knowing this information will help you spend your marketing budget wiser. Growth Hacking is what people refer to as offering special offers and incentives to have users use your website or business online over the competitions. Refer a friend usually works good, you could use something like “Refer a friend and receive £50 off your next booking”. These kind of techniques can gain quick referral traffic and increase your digital presence.
Having a mailing list is great for making your audience aware of new offers, to share content with your audience and ultimately help you in your marketing strategy. Use mail chimp to integrate with your website and start building an email list, you can also collect emails by doing competitions but make sure you stay GDPR compliant. Once your website is up and running and traffic is coming to your website, you could consider adding some affiliate links on your website which can help generate an extra income, you can pretty much affiliate sell anything on Amazon and many more sites. Basically sign up for an affiliate account and put some Ads onto your website and you can start generating extra money. Help your customers find out how good you are, ask people to leave reviews on your Google and Facebook business pages which will attract new customers – if they are good reviews.
Make use of the free tools online which can help you research your competition and find out how they are gaining traffic, websites like MOZ, SEM Rush and SpyFu are a good place to start. Neil Patels website has a tool called Ubersuggest which is free and easy to use to get started. Forums are places where people usually go for help. If you use them correctly you can find forums in your niche where you will find people asking all type of questions. Use these places to share your knowledge and help people out, this will help build your brand and your reputation online.